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MOBILE ESCAPADE
Inclusive Mobility - Interior Experience- 2025
The project is the analysis of the trend research and synthesis of insights to bring a design intervention.
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BRIEF : Designing an interior experience in shared mobility for working woman to enhance their work life interaction.
Understanding the concept of interior experience in automobiles:
High end Interiors
Hybridization of Materials & Technique
More functional Integration
Tactile and emotional experience
Self Cleaning interiors
Crash safe structures
Seamless travel experience
8%of workers commuting
for more than an hour both to and
from work.
Female commuters face stress traveling
to their jobs, whether they travel by car, public transportation, or their own
two feet.
Women typically carry larger house
hold and childcare responsibilities than men
Commuting has a significantly more
detrimental psychological effect on
women than on men.
A lengthy commute becomes a major
burden.
Problems faced by
working woman in the current mobility
system
Design Considerations
Experience working woman
wanted in a daily commute.
More hygienic
interiors
More activity
driven space
Good lightings
Good music
and aroma
Comfortable
seating
CONSUMER PROFILE
Age : Mid -Life
She is a professional, a go-getter who likes to balance her work life and personal interests.
Scenario
I am a co-corporate working woman, I want to make my commute time more productive and making the space more work friendly.I have meeting with different clients at different parts of the city, on the go I plan to prepare for my presentation, have some snacks in between, also get freshen up to be more presentable during client meetings. On my own space.
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Mood of the space
Delight
Amuse
Relaxed
Fresh
Form Inspiration
Minimal
Layered
Curvy
Flowy
Sketches
Form Prototyping
Final Concept
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