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SPACE

EXPERIENCE

BRIEF :  To design a spatial experience which evokes the emotion PRIVILEGED

The ability to have a choice in what you do is a privilege.

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PRIVILEGED

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A privilege is a special right or advantage that only one person or group has. To privilege someone or something means to treat them better or differently than other people or things rather than treat them all equally. Privilege means that some of us have advantages over others for any number of reasons we don’t control — like who we are, where we come from, the color of our skin, or certain things that have happened in our lives.
Even when things haven’t come easy for some people, they can still have privileges that others don’t have.

Gifted

Add-ons

Realising

Special opportunity

PRIVILEGE

Word Association

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Expensive

Special Advantage

Lucky

More than greatful

Comparison

Better than others

Less burdened

Better access

Less struggle

Unearned Benefits

Luxury

Honoured

Feel special

Having something and no regret about it

Receive something that everyone is looking forward to

EMOTION MAPPING

Emotions that trigger feeling privileged:


1. Owning something


2. Seeing someone having less than you


3. Extreme Happiness


4. Realization


5. Feeling Superior

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Luxury products/ items

 

Expensive


People (family/ friends)


Gifts

                      Peace of mind

 

Achievements positions

 

People (family/ friends)

Intangibles

Tangibles

PRE - ENTRY

Excitement, Happy

ENTRY

Lucky

CORE

Amusement, Joy,

Delight, Previlege

EXIT

Overwhelming,

comparison

TAKE AWAY

Happy,Previleged

EXPERIENCE MAPPING

mental boost,

token of thanks

Invitation

Escorted,

Butler service

relaxation services, spa, rejuvenating activities, entertainemnt, special moment.

Tangible objects

Contenment

Amusement

Previledge

Happy

Gratitude

Delight

Special

Joy

Excitement

Pre-entry

entry

core

exit

takeaway

CONCEPT

The purpose of creating an experience around the emotion privilege is to make people understand that having privilege isn’t about deliberately demanding something – it’s just about the circumstances of your life that give you benefits you never asked for.

So finding out that your privilege gives you a head start in achieving these things can be shocking – it challenges what you’ve always thought to be true.That’s why, to a certain extent, it makes sense that you haven’t always been aware of your privilege, and even that it’s hard to get used to the idea of having it.Embrace the uncomfortable realities of what it really means to have privilege. That’s the empathy that can help fuel the fire for the change that will, in the end, benefit all of us.

SCENARIO

An Ode to Luxury


This space gives you an experience of a lifetime.Bringing your loved one to experience and celebrate a beautiful day of their life.The main idea behind creating the space is making the visitor feel privileged for being in the space and engaging in the activity the space provides.The space is fully customized to the visitors preference and the number of visitors in the space at a time is not more than 2.

Emotion mapping of an experience sequence

They get the invite along with the preference list.Filling the list according to their choices in terms of the odour, color of flowers, kind of spa, choice of wine, menu list etc.

The visitor is provided butler service to escort them to the core space.

They get the invite along with the preference list.Filling the list according to their choices in terms of the odour, color of flowers, kind of spa, choice of wine, menu list etc.

The visitor is provided a token of thanks and is escorted to their vehicle.

Happy, Gratitude
Perception Emotion Arc: The person feels happy for a wonderful time spend at the place and also feel thankful for the opportunity that they got.

Pre-entry

Excitement about the entry

Curiosity

entry

Special enrty

Delightful moments

core

Previledge

exit

Happy

takeaway

Gratitude

Contenment

Amusement of being in the space

Joy

PRE ENTRY

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Experience prompts :

 

Excitement

 

 


Perception Emotion Arc:

 

Make the person feel anxious and evoke curiosity in them.

ENTRY

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Experience prompts :

 

Special

 

 


Perception Emotion Arc:

 

Welcoming and feel at ease.Feel like they are being received with warmth and respect.

CORE

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Experience prompts :

 

Previleged

 

 

 

Perception Emotion Arc:

 

Everything in the space makes the person delighted, joyous and amused.They experience once in a lifetime moments.

EXIT

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Experience prompts :

 

Contentment

 

 

 


Perception Emotion Arc:

 

The person feels happy and satisfied.They are at ease and peace of mind.

TAKEAWAY

Experience prompts :

 

Happy, Gratitude

 

 


Perception Emotion Arc:

 

The person feels happy for a wonderful time spend at the place and also feel thankful for the opportunity that they got.

Space Ideation

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Visiting one group at a time on pre booking basis.The space is designed for 2 person at a time.

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