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Retirement
Disruption in the retired age group market
Age distribution of population in India over decades
0-14 years
15-59 years
60 and above years
Let's talk about them.
​
We asked 25 Retired
people about life.
​
What is life after retiring?
What they said?
​
Sudden amount of free time
Yearns to watch their
grandchildren grow
Enjoys conversing about
experiences
Travel and work interests majority
Feeling of being in void
Tries coping with technology
Social Activities
Awareness
Lonely
Wisdom
Happy
Monotonous
Irritable
Content
Life is boring
Repetitive
Not motivated
Social life
No interests
Chilling
Family time
Regret
Need
Filling the gap of sudden boredom thats created right after one quits their busy job
Behaviour
A development of laid back attitude, induclging in social activities, comfort of living with pension income.New found urge to be aware about current affairs.
How do we group them?
Willing to work
Health segment
Media consumptions
Independent
Socially active
Desire to Share
Customer
Competitor
Age: 55-65
All genders
Govt.Retirees
Media,
Family
Internet,
Peers
4 C's
Climate
Collaborator
Nuclear Families,
joint families,
medical issues,
Work culture
Family,
Peers,
Social gatherings
Existing
Liabilities in the society
Less productivity
Unaware of ongoing trends
Lacking technological advances
Restricted movements
Desired
Resourceful being
Help upcoming generations
More aware of everything
Freedom and opportunity to engage
VA
LUE
Resourceful addition to the society.
Increased experiences that are shared.
Talking wisdom.
THERE'S NO EXCUSE NOT TO DO
WHAT MAKES YOU HAPPY
LIVE.
&
RE LIVE.
​
POST RETIREES
Focusing on the 12% of Indian Population
LIFE = Experiences
WORLD
OLD
AGE
thinks about
DODGE the paradigm of the world
Before
Serving
Old Age homes
Pension plans
Life insurance
Policies
the OLD
What we intent
the OLD
Serving
How the ecosystem works?
Profile 1
Profile 2
Profile 3
GEN Z
Gather information
Spend time
Give information
Sharing experience
NEED
Profile 4
Profile 5
Profile 6
GEN X
Bricks and clicks
Revenue model
Subscription
Advertisements
Channels of Marketing
Word of mouth
BTL
Contexual ADS
E-mail marketing
Tele-marketing
Outreach programme
The Team : Nikitha.S Rijisha.T V Kunal.Kashyap Lamha.Bijli
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